Projects
Dive into a snapshot of my process for enhancing products and services. Through strategic analysis and precise problem-solving, discover how I uncovered valuable insights about an existing, disconnected experience, guiding decisions on whether to refine, remodel, or rebuild.
Discover how alpha testing serves as a pivotal step in deepening the connection with users across the organization. From informing positioning and messaging to fine-tuning the product for a turnkey user experience, explore my approach to planning and executing alpha tests. With a focus on precision and meaningful results, witness how objectives are defined, participants are recruited, and successful alpha tests are launched.
Diary Studies: Breathing User Stories into Data Analytics
Experience the power of diary studies in bridging the gap between data and human experiences. Discover how this method enables us to understand the realities of users' lives and foster empathy in our analysis. See how these insights drive informed decision-making and unlock connections that transform the way we approach product development.
